Startup Marketing Essentials with Nathan Smith, Marketing and Design Director for Sup-X

Editor’s Note:  Rather than conduct our normal interview, I have asked my good friend and marketing guru Nathan Smith, President of Silverstream Consulting and Director of Marketing and Design for SUP-X, to give us his thoughts on startup marketing.  This is an introductory piece and we’ll ask Nathan to return occasionally to dive deeper on the topics that he surfaces today.  Enjoy.

Read the PDF here. 

Full text below:

Startup Marketing: The Initial Roadmap

Some people argue that startup marketing is a completely different animal than traditional marketing and that they are two distinct strategies. I’m not sure how they can justify this theory and the truth lies somewhere in between. I also think that people all too often conflate tactics with strategy. They are not the same thing either. Sun Tzu wrote, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” With these thoughts in mind, this is the roadmap I use when counseling startups in their marketing efforts:

Interview with Mark Volchek, Founding Partner - Las Olas Venture Capital

Las Olas Venture Capital is a new Florida-based early stage fund that invests in startups in a variety of industries. Our mission is to find outstanding entrepreneurs in non-obvious places and maximize their impact by connecting them to networks of capital, talent, and customers in well-established startup ecosystems.

We invest in extraordinary people who are building the future. This means technology that can redefine existing industries and create new ones. We call these people superheroes and transformers. They typically have asymmetrical insight into a particular industry and the superpowers for building products that create ascending user networks, which as a result drive transformational value.…trk=top_nav_home

Gainesville area startup featured in local press for inclusion into Sup-X

A Gainesville technology startup has been selected to participate in an international business convention and competition on March 6-7.

Agora Organizations, based out of the University of Florida's Infinity Hall business incubator, was chosen to take part in SUP-X: The StartUp Expo next weekend at the Broward Convention Center in Fort Lauderdale. The event will feature a competition between 50 different startups, including 31 from Florida, for a total of $50,000 in cash prizes.

Read the entire article at the Gainesville Sun

Lack of diversity in venture capital, startup world topic for SUP-X in Fort Lauderdale

Diversity is not a strong suit in the venture capital world as women and ethnic minorities are less likely to receive funding for their startup business ventures than their white male counterparts, according to studies in the field of entrepreneurship. 

At the SUP-X startup business expo in Fort Lauderdale early next month, a forum is scheduled to examine the reasons why and explore what can be done to rectify the situation.

SUP-X Addresses Diversity Issues in Venture Capital and Startup Communities; Announces Diversity Forum Lineup

An international startup conference in Fort Lauderdale in March will examine the lack of diversity in the venture capital and startup communities.  SUP-X®: The StartUp Expo, the largest startup conference in the state of Florida and one of the largest in the country, will begin with a special half-day “Diversity in Entrepreneurship Forum” that seeks to address communities that are historically under-represented and under-served in the venture capital/startup ecosystem. 

Robert Delamn interview on BTF Radio

Golden Seeds is a network of angel investors dedicated to investing in early stage companies founded and/or led by women. Golden Seeds has more than 250 accredited investors, with locations in New York, Boston, Silicon Valley, and Dallas.

Members invest directly or through a managed fund in sectors that include consumer products, technology, software and life sciences. Members also participate in screening and supporting these new businesses with their expertise and experience.

Our culture at Golden Seeds is based on four core values:

Trust: We operate with transparency and respect confidentiality of information entrusted to us.

Innovation: We expect innovation and creativity to drive value for the future.

Collaboration: We enjoy collaboration with our investors, advisors, co-investors, entrepreneurs, 
clients and strategic partners, as our collective intelligence exceeds and improves on our individual efforts.

Respect: We admire autonomy and respect individual rights, including the right to find work/life
balance on one’s own terms.


SUP-X featured in Nibletz

Nibletz, "The Voice of Startups Everywhere" has written a great article anout SUP-X. 

Excerpt: "It’s hard to believe we are less than a month away from the nationwide startup conference in paradise. SUP-X The Startup Expo kicks off in Miami on March 6th. With that they will welcome thousands of investors, entrepreneurs, developers and startups. Fifty of those startups are pitching in their 2017 Startup Competition.

Startups from as far away as Michigan, Atlanta, Tennessee, Pittsburgh, Kansas City Puerto Rico, Boston, and Dallas will join 34 startups from the state of Florida as part of the main event for SUP-X."

Check out on their website here. 

SUP-X startup featured in Knoxville News Sentinel

Knoxville-based startup Audiohand is one of three Tennessee companies selected as a semifinalist in SUP-X: The StartUp Expo, to be held March 6-7 in Fort Lauderdale, Florida.

Audiohand, an app that can connect smartphones into a multi-track recording studio, was founded by Knoxvillians Haseeb Qureshi and Jonathan Sexton, and Nashville resident Mark Montgomery.

Read the entire article here.

Joy Randels, Speaker at SUP-X featured on Building The Future Radio Show

Citizinvestor is a crowdfunding and civic engagement platform for local government projects. We empower citizens to invest in their community and create real change.

Any government entity or their official partners can post projects to These are projects that have support from City Hall and citizens, but simply lack the necessary funds to be completed.

Once a project is posted to, citizens can donate tax-deductibly to the projects of their choice. Although citizens are asked to enter their credit card information right away, they will not be charged unless the project reaches 100% of its funding goal before the funding deadline.

Once a project reaches 100% of its funding goal, the project is built! Citizinvestors can continue to monitor the project’s progress as it goes from funding to fruition.

Announced: All SUP-X 2017 Startup Competition Semi-Finalists

Fifty Startups Selected for National Startup Competition

Fifty startups from 10 states and Puerto Rico have been selected as semi-finalists in the SUP-X®: The StartUp Expo national startup competition in Fort Lauderdale in early March. The companies will each receive a free booth at the international conference and will be considered for the finals to compete for $50,000 in cash prizes.  

SUP-X: The StartUp Expo is the largest startup conference in the state of Florida and one of the largest in the country.  The two-day, international conference and expo will be held on March 6th and 7th at the Broward Convention Center in Fort Lauderdale.  The conference is expected to attract approximately 1500 attendees from over 35 states and a dozen countries this year.  The purpose of the conference is to better connect and educate investors, entrepreneurs and service providers from throughout North America while further growing and enriching the Florida entrepreneurial ecosystem, explained conference founder Bob Fitts of Miami.  

“We’re excited to have these outstanding startups represent their communities in our startup competition,” said Fitts.  “We have startups coming from all over North America and the Caribbean.  The exchange of ideas, learning opportunities and chance to form relationships make for a great experience for them.  It will be interesting to see who wins, but it should be a very valuable experience for them regardless.”

In addition to its startup competition, SUP-X features a “Diversity in Entrepreneurship Forum” that seeks to address the needs of those typically under-served and under-represented in the startup and venture capital communities.  The event also has some 18 panels, speeches and keynote addresses on topics such as the importance of good design, minority access to capital, FinTech and blockchain, raising capital and becoming a better angel investor.  Speakers include Scott Decker, CEO of MDLive; Carmen Castillo, Founder, President and CEO of SDI International, the nation’s largest Latina-Owned Business; Albert Santalo, founder of CareCloud; and Shelby Gogulski and Rachel Zietz, two superstar teen entrepreneurs who both recently appeared on Shark Tank.  Nearly 100 non-profits devoted to entrepreneurship, accelerators and angel groups from around the country have partnered with SUP-X and approximately 100 startups and corporate sponsors will exhibit at SUP-X as well.  

Tickets to SUP-X range from $59-$399.  More information about SUP-X may be found at or by contacting  

Below is the complete list of all 50 startups competing at the Startup Expo along with their city and state: 

  1. Fitspot - Atlanta, GA
  2. Goodr - Atlanta, GA
  3. Project MQ - Atlanta, GA
  4. Brobe - Austin, TX
  5. Candidate.Guru - Boca Raton, FL
  6. Honorlock - Boca Raton, FL
  7. Busy Beauty - Boston, MA
  8. Docity Health - Chattanooga, TN
  9. Episcale Corp - Dallas, TX
  10. iuzeit - Dallas, TX
  11. Slurpits - Dania Beach, FL
  12. GoGig - Fort Lauderdale, FL
  13. Paywithchip - Fort Lauderdale, FL
  14. RentLit - Fort Lauderdale, FL
  15. Winspire - Fort Lauderdale, FL
  16. Agora Organizations - Gainesville, FL
  17. Ivy Creative Labs - Gainesville, FL
  18. The Thx Co. - Hollywood, FL
  19. IntoGo - Jacksonville, FL
  20. Water Me Green - Jacksonville, FL
  21. Xen Health - Jacksonville, FL
  22. StabiLux - Kalamazoo, MI
  23. Edcoda - Kansas City, MO
  24. Audiohand - Knoxville, TN
  25. Preteckt - Memphis, TN
  26. Apollonix - Miami, FL
  27. - Miami, FL
  28. Cargo42 - Miami, FL
  29. Emerge - Miami, FL
  30. - Miami, FL
  31. People As A Service - Miami, FL
  32. Project Ghost Studios - Miami, FL
  33. Same Day Pros - Miami, FL
  34. Symptify - Miami, FL
  35. UX Gofer - Miami, FL
  36. Prayer Deck - Naples, FL
  37. PlayDate - New York, NY
  38. edu(k)ate - Orlando, FL
  39. GoGym - Palm City, FL
  40. Hibersense - Pittsburgh, PA
  41. Ikos - Pittsburgh, PA
  42. Skycision - Pittsburgh, PA
  43. Pickk - Pompano Beach, FL
  44. Brands Of - San Juan, PR
  45. - Stuart, FL
  46. NoMo Nausea - Tampa, FL
  47. Spared - Tampa, FL
  48. TorchFi - Tampa, FL
  49. Carpe Solutions - West Palm Beach, FL
  50. Jinglz - West Palm Beach, FL

Download the full press release here.

Miami Herald reports on startups competing at SUP-X

The Miami Herald reports on the nearly two dozen startup companies competing for $50,000 in cash prizes. In total, 50 startups from 10 states and 25 cities have been selected.

The two-day conference and expo will be held March 6-7 at the Broward Convention Center in Fort Lauderdale. In addition to its startup competition, SUP-X will  feature a “Diversity in Entrepreneurship Forum” and about 18 panels, speeches and keynote addresses on topics such as the importance of good design, minority access to capital, fintech and blockchain, raising capital and becoming a better angel investor.

Read more at the Miami Herald

23 local startup companies to compete in SUP-X

Marcia Pounds reports from the Sun-Sentinel: 

"Twenty-three South Florida startups from Stuart to Miami have been selected as semi-finalists in SUP-X, the StartUp Expo national startup business competition in Fort Lauderdale in March.

The local companies are: Paywithchip, GoGig, RentLit, and Winspire from Fort Lauderdale; Slurpits from Dania Beach; The THX Co. from Hollywood; GoGym from Palm City; Pickk from Pompano Beach; from Stuart; Jinglz and Carpe Solutions from West Palm Beach; Honorlock and Candidate.Guru from Boca Raton; and Project Ghost Studios, Symptify, UX Gofer, Same Day Pros, People As A Service, Emerge, Bid.Aero,, Apollonix, and Cargo42 from Miami."

Read the entire article at the Sun-Sentinel here. 

Orlando startup selected as a finalist for the Startup Expo

Edu(k)ate, an Orlando startup that provides personalized financial wellness services, has been selected as a semi-finalist in the SUP-X: The StartUp Expo national startup competition in Fort Lauderdale in early March.

The company, one of 50 startups from 10 states and 25 cities, will be considered for the finals to compete for $50,000 in cash prizes.

Read the entire article at the Orlando Business Journal here.

Rachel Braun Scherl interview (SoundCloud link)

Rachel Braun Scherl is a proven expert in business-building for female health companies. Through SPARK Solutions for Growth, Rachel has driven innovation and created revenue growth for leading pharma, beauty and consumer health companies, including Allergan, Johnson & Johnson, Pfizer, Bayer, Merck, and Church & Dwight. Her brand experience includes Advil, Aveeno, Botox, Carefree, Centrum, Chapstick, Coppertone, Johnson’s Baby, Listerine, Neutrogena, ob, Splenda, Stayfree, Trojan, Tylenol and Zestra.

As part of "Rachel Talks" keynote speaker series, Rachel has presented to global audiences on Business-Building, Entrepreneurship, Leadership and Women in Business. Rachel has spoken at prestigious venues, including Johnson & Johnson, Healthcare Businesswomen’s Association, Pennsylvania Conference for Women, The Fuqua School at Duke University, Barnard College Athena Center for Leadership Studies, Stanford University Graduate School of Business, Yale School of Management, Fairleigh Dickinson Silberman College of Business and Montclair State University Feliciano Center for Entrepreneurship. 

Career Highlights:

  • Rachel has built a client base including some of the world’s leading organizations as Principal at SPARK;
  • As Co-Founder of Semprae Laboratories, Rachel led the growth of the company leading to its sale to Innovus Pharmaceuticals Inc.
  • Recipient of Best 50 Women in Business by NJBiz , SmartCEO’s BRAVA Award and JWI’s 10 Women to Watch.

Rachel has been featured for her work in Women’s Health and Leadership on ABC News, CBS, msnbc, AdAge, The New York Times, The Philadelphia Inquirer, Lifetime, Oprah Radio, FOX News, WPIX, Inc., & Forbes. She has a regular column at Huffington Post and writes for Inc. Rachel is a Board member of illumai & Advisory Board Member at Center for Entrepreneurship & Innovation, The Fuqua School of Business. 

Rachel is open to LinkedIn requests from Marketing Directors & Meeting Planners of Women in Business & Healthcare Conferences.