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Paddling for Profit: The Scrappy Entrepreneurs Turning SUP Into a Living
From hand-shaping custom boards in a garage to leading sunrise tours through protected wetlands, a new generation of water-obsessed founders is proving that a career built on paddleboarding is more than a dream. We went behind the scenes with some of the most inventive minds in the SUP economy to find out how they made it work—and what they'd tell anyone thinking about following their wake.